Customer Relation Management Essay Example | Topics and Well Written Essays - 1250 words

Customer Relation circumspection - Essay Examplewell as through its online shopping option enabling the customers to buy their mandatory products and avail the demanded services from the comfort of their own home and place of work.It has been observed amongst the competitors as well as the other online and brick and mortar shop based retailers that the businesses atomic number 18 increasing truth and retaining customers by employing the scheme of offering them a debit and / or a credit based inscription baits to them, similar to the strategy employed by Pathmark. These cards provide the customers the facility of buying products on credit while availing loyalty based discounts and benefits on their purchased, in case of a credit loyalty card. With the debit loyalty card the customers are able to pay for their purchases without cash, through their own personal account while still availing loyalty based benefits and discounts on their purchases.The strategy for loyalty cards is b eing employed by well cognise retailers like Wal-Mart, Marks & Spencers, Amazon.com, Pizza Hut, Subway, Gap, Banana Republic, Old navy, Victorias Secret etc. dedication is more important than ever in retailing today, and the way you create loyalty is through credit, says Leonard Leff, death chair and chief executive officer of MyReceivables.com. (Murphy, 2001) The loyalty credit & debit based loyalty cards are being using by traditional retailing giants as well as the online retailers in locate to attract the customers, motivate them to spend more on their purchases, establish the brand of the political party/ retail entrepot as well as increase repeat purchase behavior.Best acquire Stores can set off a loyalty card based political platform which is linked to a credit facility provided to the customers. The company will have to form affiliations and a contract with credit providing companies for launching this product. The benefit of this loyalty program would be that the c ustomers would be able to buy the products that they want by simply using Best Buy loyalty card