Report of Strategic Management Process practiced at Jusco

Report of strategicalal Management run practiced at JuscoThe strategic guidance dish up aims at delineating the establishments system. It is delineate as the suffice by which managers make a choice of a cut covering of strategies for the organization to get hold of expeditious function and higher accomplishments. It is a continuous crop that appraises the line of reasoning and industries where organization is involved, evaluates its competitors, defines targets to neat both the give up and afterlife challenges and finally appraisees each strategy periodically1. strategical trouble is a sh beicular course of bring through that is meant to achieve a embodied goal. By and large, the owners, founders of the company manoeuvre the inaugural ill- intake of the wreak. They lay down the structure responsible for carrying out several functions much(prenominal)(prenominal) as providing direction and guidance to the employees, setting up measurable goals with def ined time spans and designated duties. createulation, budgeting, acquiring resources, brinytaining resources and using follow-up techniques to resolve key issues be key elements for managers to know in the strategic commission process. strategic proviso came into being years ago as an alternative to then pop tradition of farsighted-range cookery. immense-range proviso was based on pooling diachronic data and several merchandise assumptions to chart the direction that an organization should take. strategic readying on the other hand is to a greater extent leadership operate and vision-based leaders decide on principles that guide the organization toward established goals2. strategical management process is defined by quartette major travel which basis be defined as follows3surroundal examine-Environmental see refers to a process of collecting, scrutinizing and providing reading for strategic purposes, analysing the internal and remote factors influencing the organ ization. after(prenominal) gathering the required data, management evaluates it on a continuous reason and strives to ameliorate its resource database. scheme verbalism- scheme conceptuality is the process of decision making opera hat course of action for accomplishing organisational objectives and hence achieving organisational purpose. afterward conducting purlieu s wadning, managers at this stage formulate corporate, business and practicable strategies. outline implementation- dodging implementation implies making the strategy work as think or putting the organizations chosen strategy into action. outline implementation encompasses shrewd the organizations structure, distributing resources, developing decision making process, and managing human resources.Strategy Evaluation-Strategy military rank is the final step of strategy management process. The key strategy valuation activities argon appraising internal and outdoor(a) factors that argon the root of present strategies, measure executing, and taking remedial / nonindulgent actions. Evaluation makes sure that the organizational strategy as well as its implementation meets the organizational objectives.These components be chrono perspicuously carried steps magic spell creating a unused strategic management plan. Firms with actual plan in use revert to these steps as per the situations requirement, so as to make of the essence(p) transfigures.Components of strategical Management moveComponents of Strategic Management Process1.1 Environmental S bottomlandning national orthogonal Environment organizational purlieu consists of both external and internal factors which urgency to be continually remindered to de edgeine instruction and forecasts of factors that pull up stakes influence organizational success.Environmental scanning refers to possession and utilization of information active occasions, patterns, cuts, and relationships at bottom an organizations internal a nd external purlieu4. It upholds the managers to decide the future path of the organization. Scanning must comprehensively direct the threats and opportunities existing in the environs such that efficient strategy which takes benefit of the opportunities and minimize the threats can be suppose.Internal analytic thinking of the surroundis the first step of environment scanning. This primarily includes fundamental interaction of employees with other employees, management, manager interaction with other managers and shargonholders, access to natural resources, mug awareness, organizational structure, main staff, operational strength, and so on5. Internal environment analysis facilitates identify strengths and weaknesses within the organization. Most commonly utilise instruments used for assessment include interviews, surveys, discussions etceteraWhile inexternal analysis, three correlated environment are studied and analysed Immediate / Industry environmentNational envi ronmentBroader socio-economic environment / Macro-environmentExamining the application environmentinvolves survey of the hawkish structure of the organizations industry, emphasising warlike position of the organization with respect to its main rivals. This includes assessment of the nature, stage, high-powers, history of the industry and the effect of globalisation on competition within the industry. Analysing thenational environmentinvolves appraisal of efficacy of national framework in achieving competitive advantage in the global environment6. Macro-environmentanalysis includes exploring macro-economic, social, government, legal, technological and international factors that may influence the environment. The analysis of organizations external environment reveals opportunities and threats for the organization7.As business be acquires more competitive, external environment fluctuates rapidly hence, information from external environment adds crucial elements to the effectivenes s of long-term goals and strategies. It becomes indispensable to identify competitors moves and actions in the dynamic environment such that organizations can amend their core competencies and internal environment as per external environment. Strategic managers must non only avow the present bow of the environment and their industry but overly be able to predict its future positions.1.2 Strategy aspectStrategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals and objectives to fulfil organizational vision.The process of strategy formulation involves six main steps which can rationally be followed in the follo lureg recount8place setting Organizations objectives The key component of any strategy statement is to set the long-term objectives of the organization. Objectives specify the desire end state while strategy stresses upon the means of achieving it. Strategy encompasses both fixation of objectiv es and definition of the medium to be used to realize those objectives. so, strategy is an extensive word which is based on manner of deployment of resources to achieve desired goals. While fixing the organizational objectives, it is meaty that the factors which influence the selection of objectives must be analysed before the selection of objectives.Evaluating the Organizational Environment The next step is to evaluate the general economic and industrial environment in which the organization operates high animateding its competitive position. This generally involves a qualitative and valued review of organizations existing production line.9The aim is to undertake that factors important for competitive success in the market can be discovered such that management can identify and exploit its strengths and weaknesses against those of its competitors.Setting Quantitative Targets In this step, an organization must fix desired vicenary target values for certain objectives. The ide a behind this is to compare with long term customers, so as to evaluate the contribution that might be made by mingled product zones or operating de goments.Aiming in context with the divisional plans In this step, the contributions made by each department, division, product category within the organization is place and accordingly strategic planning is done for each sub-unit. This requires a careful analysis of macroeconomic trends. exercise Analysis Performance analysis includes discovering and analysing the gap between the planned and desired implementation. A critical military rating of the organizations past performance, present considerateness and the desired future conditions must be done by the organization. This critical military rating identifies the degree of gap that persists between the true reality and the long-term aspirations of the organization. An undertake is made by the organization to estimate its probable future condition if the current trends persist.Ch oice of Strategy This is the ultimate step in Strategy Formulation where the shell course of action is selected after considering organizational goals, organizational strengths, potential and limitations as well as the external opportunities.1.3 Strategy ImplementationStrategy implementation is the translation of chosen strategy into organizational action so as to achieve strategic goals and objectives. Strategy implementation is in addition defined as the manner in which an organization should develop, utilize, and amalgamate organizational structure, control systems, and g detrimentiness to follow strategies that lead to competitive advantage and a split performance. Organizational structure allocates special value developing tasks and routines to the employees and states how these tasks and graphemes can be correlated so as maximize efficiency, quality, and customer satisfaction-the pillars of competitive advantage10.But, organizational structure is not sufficient in itself to motivate the employees. An organizational control system is also required. This control system equips managers with motivational incentives for employees as well as feedback on employees and organizational performance. Organizational culture refers to the specialized collection of values, attitudes, norms and beliefs shared by organizational members and groups. Following are the mainsteps in implementing a strategy11Developing an organization having potential of carrying out strategy successfullyDisbursement of abundant resources to strategy-essential activitiesCreating strategy-encouraging policiesEmploying best policies and programs for constant improvementLinking reward structure to accomplishment of resultsMaking use of strategic leadershipExcellently formulated strategies fail if not mighty implemented. Also, it is essential to possess stability between strategy and each organizational dimension such as organizational structure, reward structure, resource-allocation proce ss, etc to ensure efficient strategy implementation. Strategy implementation poses a threat to virtually managers and employees in an organization as new power relationships are predicted and achieved. New groups (formal as well as liberal) are formed whose values, attitudes, beliefs and concerns may not be known. With the change in power and status roles, the managers and employees may employ enemy behaviour12.Following are the main differences between Strategy Formulation and Strategy Implementation13Strategy FormulationStrategy ImplementationStrategy Formulation includes planning and decision-making involved in developing organizations strategic goals and plans.Strategy Implementation involves all those means related to executing the strategic plans.In short, Strategy Formulation isplacing the Forces before the action.In short, Strategy Implementation ismanaging forces during the action.Strategy Formulation is anEntrepreneurial Activitybased on strategic decision-makingStrate gic Implementation is mainly anAdministrative Taskbased on strategic and operational decisionsStrategy Formulation emphasizes oneffectiveness.Strategy Implementation emphasizes onefficiency.Strategy Formulation is arational process.Strategy Implementation is fundamentally anoperational process.Strategy Formulation requires co-ordination among few individuals.Strategy Implementation requires co-ordination among many individuals.Strategy Formulation requires a great deal ofinitiative and logical skills.Strategy Implementation requires specificmotivational and leadership traits.Strategic Formulation precedes Strategy Implementation.Strategy Implementation follows Strategy Formulation.1.4 Strategy EvaluationStrategic Evaluation is the final phase ofstrategic management. Strategy Evaluation throws light on the efficiency and effectiveness of the comprehensive plans in achieving the desired results as stated during strategy formulation. The management assesses the validity of current stra tegy in existing environment with respect to dynamic socio-economic, political and technological innovations.The implication of strategy evaluation lies in its capacity to co-ordinate the task performed by managers, groups, departments etc, through control of performance. Strategic Evaluation is significant because of various factors such as developing inputs for new strategic planning, the urge for feedback, appraisal and reward, development of the strategic management process, judging the validity of strategic choice etc14.The process of Strategy Evaluation consists of following steps15Fixing benchmark of performance While fixing the benchmark, strategists answer questions such as what benchmarks to set, how to set them and how to usher them. In order to determine the benchmark performance to be set, it is essential to discover the special requirements for performing the main task. The performance indicator that best identify and express the special requirements might then be driven to be used for evaluation. The organization can use both quantitative and qualitative criteria for comprehensive assessment of performance. Quantitative criteria include determination of mesh topology profit, ROI, earning per share, cost of production, rate of employee turnover etc. Among the Qualitative factors are inherent evaluating factors such as skills and competencies, risk taking potential, flexibility etc. amount of performance The regulation performance is a bench mark with which the actual performance is compared. The reporting and communication system help in measuring the performance. If appropriate means are available for measuring the performance and if the standards are set in the right manner, strategy evaluation becomes easier. But various factors such as managers contribution are difficult to measure. Similarly divisional performance is some propagation difficult to measure as compared to individual performance. Thus, covariant objectives must be pul l ind against which standard of performance can be done. The measurement must be done at right time for evaluation to meet its purpose. For measuring the performance, financial statements like balance sheet, profit and loss account must be prepared on an annual basis.Analysing variation While measuring the actual performance and comparing it with standard performance there may be variances which are further analysed. The strategists must key the degree of tolerance limits between which the variance between actual and standard performance may be accepted. The positive deviation indicates a better performance but it is quite unusual exceeding the target continuously. The ban deviation is an issue of concern because it indicates a shortfall in performance. Thus in this case the strategists must discover the causes of deviation and must take corrective action to overcome it.Taking Corrective Action once the deviation in performance is set, it is essential to plan for a correctiv e action. If the performance is consistently less than the desired performance, the strategists must carry a detailed analysis of the factors responsible for such performance. If the strategists discover that the organizational potential does not match with the performance requirements, then the standards must be depressed. some other rare and drastic corrective action is reformulating the strategy which requires going back to the process of strategic management, reframing of plans according to new resource allocation trend and consequent means going to the beginning point of strategic management process.2. Strategic Planning Vs Strategic ThinkingThere has been a flowerpot of research done on strategic planning and strategic sentiment but seldom is the contrast explained well enough. Strategic thinking is more or less coming up with the next big idea. This is not the sole right of any one person. Everybody in the organization from the salesperson who suddenly discovers an unta pped market for the product to the business take head who can come up with product modifications and product innovations should ideally be a part of strategic planning process. This process involves intuition and understanding about the process. The endpoint more often than not is a vision of direction and not a concrete plan. The strategic planning is a natural advance step after this as explained below.Strategic Planning is articulation, elaboration of strategies that already exist. Planning essentially scarpers down an idea or a wide vision into smaller more concrete and clear steps that can be implemented almost automatically. buckram planning is very analytic and depends on rearrangement of established strategies, products and structures. Too much reliance on planning impedes organizational change. We then begin to experience only incremental changes and ordain miss out on many good opportunities. As a result people commence become disillusioned with Planning. Also pla nning tends to impose too many restrictions on the working of lower level managers by defining everything very precisely. These factors along with the ones listed below led to downslope of strategic planning in its current form.Deterministic FrameworkPlanning borders on being an exact science. It assumes many simplifying assumptions which generally do not hold true in real life. The planning process requires estimates within a very narrow band for it to have any sizable accuracy. But in todays fast changing world it is the one highlife that we do not have. There are too many factors that are changing ranging from technological breakthroughs to governmental regulations to entry of new and powerful competitors.The Silo SyndromeStrategic Planning was generally carried out in the management by exclusion mode. The top management basically got information from the ground level and develop strategies without consulting anybody at the ground level. This approach generally lacked the so ft insights that people in the field develop when they deal with the product which are far more valuable than general theories espoused by the management. The other drawback was the resistance it faced from the lower levels of the organization. They felt that these decisions were being forced on them by the top management and did not like the autocratic form of decision making.Formalization phantasmFormalization implies a rational sequence from analysis through administrative procedure to eventual action. But good strategies are not always formulated in that order. Most of the radical ideas were stumbled upon by accident. Many times we try things and those experiments that work gradually converge into viable patterns that become strategies. Formal procedures will never be able to predict discontinuities or create novel strategies.These shortcomings led to the decline in popularity for the practice in this form.2.1 Modus Operandiestablish on the above discussion we can broadly divid e strategy formulation into two parts namely strategic thinking and strategic planning. The business level managers are ideally positioned to take up the role of strategic thinking because they have the access to soft information from informal sources mostly like grapevine, informal talks with the people on the field. They also have the suitable authority derived from their position to take decisions and provide directions. erstwhile the rough plan has been outlined the planners can take over. This method has some distinct advantages. The planner has the analytical tools and the abilities to give proper shape and form to the outline. The manager also does not generally have the time to break down a plan into finer and actionable sub-plans.2.2 Advantages of highly evolved plansA well articulated plan can ensure coordination among the various parties involved. This will also help clarifying the roles, responsibilities and interdependencies present. These plans can also be used to gai n tangible support from outsiders. Written plans can also be used to inform financiers, government and other stakeholders about the current state of the company.2.3 Roles of PlannersStrategy FindersIt is basically the responsibility of the mangers to nonplus out and formulate new strategies. Planners can help the mangers in this regard. Planners can snoop around places to find patterns while eliminating the noise from the data. They could discover new ways of doing things like finding out new markets and also coming up with new products for the existing markets.AnalystsPlanners also have the responsibility of carrying out analyses of specific issues. Planners are an obvious choice for studying hard data and ensuring that managers consider the results in strategy-making process. This may include industry analyses, competitive analyses, and internal analyses among other things.CatalystsWhen the planners are donning the role of catalysts they are not a part of the decision making pr ocess but they ensure that the right kind of people line managers, business level managers are in charge of this process. Planners in this role help mangers get out of ruts and help them think out of the box. This could be achieved by challenging the conventional wisdom and practices by asking uncomfortable questions about the status quo.Overall strategic management is a process by which the managers along with planners come up with new ideas that help the firms chart their future course of action and stay ahead of the curve.3. Strategy Development Process at JUSCOThe Strategic Planning Process (SPP) at JUSCO is led by the Managing Director along with Senior Leadership Team (SLT), the purpose of which is to jointly establish directions for future success throughEvolving analysis-based Long Term/ bypass Term plansSetting measurable goalsSetting review mechanism to monitor progress and take corrective actionSPP has a flow which is aimed at ensuring focus and action ability of strateg y. SPP is an enterprise level process comprising of four basic steps Plan-Develop-Deploy-Review (shown in figure on next varlet along with the key steps, participants, outputs and timelines).The process includes revisiting Vision, identification of Strategic Direction / Challenges / Advantages / Objectives and Long Term / Short Term plans followed by deployment through Balanced degree Card (BSC) and review. It is supported by data / information gathering and analysis including comparisons with benchmarks / competitors / past performance / targets.Strategy development is a continuous process with strategic directions being reviewed by the Board. In order to formalize directions, SPP is followed each year with inputs, schedule and participation across levels. SPP utilizes inputs from promoters expectations, external environment, other stakeholders, strategic challenges and advantages identify by each businesses / functions, aspirations for each business, process reviews and feedback of internal and external assessments. with collective discussion in strategy workshops involving SLT, corporate level strategic challenges and advantages are set. Challenges posed to the organization by various stakeholders are identified collectively in the strategic planning sessions. From the list, strategic challenges are identified which are likely to exert most decisive influence on companys future success. Principle Success Factors (PSF) are then identified which can help the company overcome the strategic challenges. From list of PSFs, competitive differentiators, strategic advantages, core competencies and likely future core competencies.As part of SPP, formulated strategy is syndicated with strategic advisors, consultants and sectorial experts. Strategy is also presented to the Board for its inputs and approval. This brings external perspective, utilizes market standards and helps in validation of potential blind spots identified during SPP.Short-term and long-term plann ing horizons are 1 year and 4 years respectively. JUSCOs major businesses (Water Services, Power Services, Municipal Solid untamed Management, etc.) are primarily in domain of government and semi government bodies. Reforms have begun in these sectors and are evaluate to translate into business opportunities. In such a reforming sector, a 4-year time frame allows appropriate assessment of dynamic market and evolving regulations.First years plan of 4-year horizon is the short term plan, which forms the basis for Annual Business Plan (ABP), thus integrating short-run and long-term planning horizons. These time horizons are reviewed continuously for their adequacy in addressing needs of planning process. SPP has undergone several rounds of Evaluation Improvement (EI) based on the changing environment and needs of the organization.4. Inputs to Strategic Planning ProcessEnvironment Analysis Environment scanning is done throughout the year, which incorporates analysis conducted by bus inesses/functions and discussions in reviews. Performance reviews, ABP sessions and Business Excellence assessment feedback help in identifying industry attractiveness, companys SWOT and competitors strength and weaknesses which are used to modify strategies, BSCs and targets. SPP captures information on various factors from internal as well as external sources.Strengths and weaknesses Gaps in capabilities of resources are assessed to identify training and development, recruitment and organization change needs, IT initiatives, new business opportunities, procurement of equipment, etc. JUSCOs major strength lies in its ability to manage irrigate supply on river-to-river basis, its understanding of municipal water market which helps in taking risk in emerging market and bidding competitively, urban power distribution and Municipal Solid Waste (MSW) management. These strengths are used in SPP to identify competitive position booster cable to direction for growth.Changes in Regulator y Environment The sectors JUSCO operates in are expected to be under continuous regulatory scrutiny at all times. Interaction with regulatory bodies and consultants, participation in conferences, legal and internal audits help in identifying statutory shifts and legal requirements and ensuring compliance. At the business levels, changes in regulations are closely monitored to enable quick reaction.Opportunities and threats SPP captures information on emerging opportunities and threats while deciding strategic challenges and accordingly plans are made for timely training of organization and capturing these opportunities. Opportunities arising out of reforms in power sector had been exploited by JUSCO previously by acquiring license for Saraikela-Kharsawan district as first parallel power distributor in the country and more such future endeavors are planned.major(ip) shift in Markets Customer preferences These are identified through interaction with potential customers during busine ss development, industry meets, conferences, customer satisfaction surveys, customer feedbacks, etc. Analysis of marketplace shifts provides inputs for innovating business models, identifying strategic objectives and Long Term/Short Term plans e.g. identifying partners, targeting new market segments and geographies, etc. PPM and SWOT analysis deal with customer, market needs, expectations and opportunities.At business/ utilitarian level, inputs from Customer Complaint Handling Process (CCHP), Customer Satisfaction slew (CSS) and Customer Visit Report (CVR) are used to evaluate and improve operational effectiveness parameters like cycle time, response time and wait on quality and also to align capabilities like IT system, HR skills, etc.Major shift in Competitive Environment As integral part of SPP, information on competition is captured through internal market surveys, win loss analysis, various professional bodies, conferences, publications etc. Information is analyzed to assess competitive strengths, weaknesses, strategies and capabilities and prepare pricing and positioning strategies. This information is also employ to identify new opportunities and partnership requirements.Major Technological shifts At corporate level, SPP utilizes analysis of technological shifts to enhance competitiveness, improve services, and identify partnership and qualification needs.Recent significant shifts in technologies have been reuse of waste water and desalination of sea water for potable needs. At business/functional level current performance is evaluated for potential improvements through technological up gradation. IT infrastructure improvement/up gradation is based on scalability, responsiveness, accessibility, productivity improvement, etc.Human resource capabilities HR strengths and weaknesses are evaluated through analysis of employee mix, engagement survey results, leadership perception survey results, skill gap, attrition, etc. Redeploying resources, creation of bench strength, Rewa