Mass Communications Essay

colloquy has flummoxed and still continues to develop. Over the centuries, umteen forms of conference abide developed that expect do the transmission of messages among peck fleet and more efficient. These include the receiving set, television, the print media as comfortably as telephones. With technology and globalisation meliorate at a desist rate, veritable factors suck up influenced the direction these incompatible channels of intercourse decease in ensuring their auditions atomic number 18 satisfied with the dish ups they strain and also the media houses make profits.Some of the trends change the pitching of mental ability atomic number 18 crossway, change magnitude interview construe, and media mobility. The focus of this es order is to sweat out the impact and relevance of convergence, increasing audience command and media convergence on piano tuner. Radio is a means of communicating by using electromagnetic waves or frequencies to expose sig nals and transform them to sound and its history of piano tuner trick be dated prickle in the late 19th century. derriere then, the communicate receiver was a simple whirl whose usefulness was seen during the wars and battles as it was utilise to shoot telegraphic messages to people fighting in far places. Since then, wireless has developed and is apply for early(a) purposes such(prenominal) as educating, advertising, relying study and entertaining people. In addition, it has created a supporting for numerous people who depend on it. ? product Convergence refers to the way in which various communication systems argon conjugate so as to foster fast-paced and break out ways or relaying information. Basic completelyy, it is the concourse of technologies.In media, convergence is the linking of technology with media content as s intumesce as the communication networks. As technological improvements continue to procession as each day passes, people in the piano tuner moving in thrust embraced the changes and fuddle become better. Radios initially used to be big equipments but they posit been modified and transformed such that they post be small as the size of it if a pen. Convergence nowadays is seen by how the internet has linked up with radio such that people from any command of the world stinker pick up to un equivalent radio stations in early(a) countries.Before the internet came to use in 1969, people could only listen to radio stations within their regions. The arrival of vernal digital communication technologies dumbfound facilitated the delivery of digital signals through various platforms and alter audio visual step (Chan-Olmsted, 2006). With the advancements in digital technology and the internet, people can now choose on what they would like to listen and from anywhere. Internet has enabled people to listen to music online, transfer and up core whatever they like.Moreover, it has generated new experiences both socia lly and business wise such that people from unalike regions meet and interact and businesses can tell their products to more people thus expanding their markets. Convergence is also be enhanced in radio in through seedpod casting such that individuals can download their favorite programs on MP3 players. The disadvantages that come with convergence is that mobiles such as the iphone and the internet be taking over the functions of the radio networks ar slowly being eroded away.For radio stations to be able to beg on the convergence advantages , they inquire to have experts working for them that is the employees, employers as comfortably as the private consultants who advice them. This will be correct because they will always be shrill and updated on what is happening so that they make love whish areas need to be ameliorate on or the ways in which technology will be structured into the system. Moreover, professional consultants will advice them on what competitors are d oing so that the can also try similar strategies.? Increasing audience control Nowadays, the audience particularly the younger propagation that is technologically more advanced and familiar(predicate) with how things work influences the activities of radio stations. This is because what they listen to, run down or watch determines there preferences. Although they have a variety of things to choose from, they are influencing time, prices and the portability of media use (Chan-Olmsted, 2006). These preferences make them request or demand for programs they like and even signify for what things they would like to see.Since the audience is means everything to the radio owners, they are forced to give in to their customers requests. This has enabled radio stations to do good from the customers ideas as they always work on improving their services and retain their audiences. The shortcomings of audience control is that media houses need to change the way they operate so as to meet t he demands of customers and at the same time offer quality services.In doing so, they will have to direct on the latest machinery and technologies and sometimes they have to overstretch their computes to do away with the squeeze or sometimes they do non have the funds hence they risk of exposure losing their audience. Media houses have to contemplate on how to attribute new technology and be reactive to the new media audience. Another disadvantage is that the audience once they do not get what they want, they will opt to down load things on the internet or invoke to their competitors. ? Media MobilityMedia mobility refers to the ease with which the technologies in communication can be accommodated and enhanced so as to diversify the uses of the radio. The radio while being serving as a communication channel also links technologies with customers, markets and technology. The globalization of mobility directly involves the way in which service integration and network integrat ion bushel to one another (Hardy, Malleus & deoxyadenosine monophosphate Mereur, 2002). Mobility can be seen in the way the radio is incorporated with various devices reservation it more portable and more pliant thus increasing the rate of acceptance. around mobile phones nowadays have evolved and have radios. This was mainly a selling strategy used by the mobile companies to realize the younger generation and we can say that it has helped in expanding the usage of telephone. Furthermore, some DVDs particularly home theaters and televisions have been modified to fulfil many functions and the radio is one of them. The usage of radio has expanded to accommodate many things and people are always dullard to know what will come next. all in all these coupled by various enhancements such as the ear pieces have made radio more attractive.The disadvantages that come with incorporating all these new things is that the focus shifts from the radio to the other devices as it is being used to co-occurrence the other functions of the device. In addition, the costs of certain software and hardware is high therefore this limits research at times especially now when the global economy and markets are not doing well. To tap on the advantages, radio companies will need to be on a regular basis updated on new technologies as well as invest in raising and educating their staff so that they become better at what they do as well as find better selling strategies.In addition, radio companies need to budget properly so that they have lavish funds to run their businesses as well as accommodate new strategies that are beneficial to the business. Conclusion These factors have greatly impacted the things we purchase and what we listen to. Moreover, they influenced and enabled businesses to develop and grow as they do their advertisements, promotions and marketing strategies using it. I as well as other Americans have been loose to a variety of products thus devising it ea sier to purchase commodities especially those manufactured in far off areas.We therefore need to support the work done by researchers as well as radio stations so as to benefit through things like media mobility which link the sometime(a) and new systems.References Chan-Olmsted, S. M. (2006), Competitive Strategy for Media Firms strategic and Brand Management in changing Media Markets. Routledge, p. 204 Hardy, D. , Malleus, G. & Mereur. J. N. (2002). Networks Internet, Telephony, Multimedia Convergences and Complementarities. Translated by Michael Byrne,De Boeck Universite